Last week the Florence Area Chamber of Commerce revealed its latest weapon in its marketing armory, a project in line with its most recent motto, “Come See What We See.”
Working with Sea Lion Caves and Apex Heli, among others, the partnership has created an interactive website that provides access to a showcase of Florence and surrounding area businesses and sights.
The Web page and video, which can be seen at www.NaviFun.net, display an airborne view of the area, and visitors can click on markers that pop up windows with more information, some with links to aerial views and other websites.
The marketing tool was made possible in part by a Lane County Tourism Special Projects Grant. In addition, 14 community partners signed on to contribute funds or services for the $30,000 project. The participating businesses now have links on their websites that will send Internet surfers to the NaviFun site to learn more about Florence and its assets.For the complete article see the 02-20-2013 issue.
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