With a motto of “Come See What We See,” the Florence Area Chamber of Commerce has not taken its initiative lightly this year to promote Florence outside of the area and bring as much attention — and tourists — to the coastal city as possible.
Through a partnership with the Siuslaw News, the chamber recently embarked on a new promotion called Florence Oregon for Two Giveaway, an out-of-area contest that offers an all-inclusive trip to Florence for the winners.
The contest, sponsored by chamber members and participants in the newspaper’s Community Unity program, requires entrants to fill out a contest form after visiting a select number of businesses in their area. They are then entered into a drawing for the excursion.
So far the promotion has been advertised in the Atascadero News and Paso Robles Press, both in California, and the Cottage Grove Sentinel in Oregon. More contests in other newspapers around the country are being planned.
“Any effort to get Florence exposure out of the area is well worth that effort,” said Cal Applebee, executive director of the chamber. “Where the contest is running down in California currently is one of our top states for visitors from out of the area.”
The contest’s first two winners, Charles Schroder of Paso Robles, Calif., and Candice Gilmore of Cottage Grove, Ore., each received a travel voucher to Florence plus a variety of local lodging, dining and entertainment options.
Applebee said he and the chamber board of directors are always looking to get the “best bang for our buck,” and the contest is a prime example. The chamber’s initial investment was $1,500, and in return it received more than $11,000 worth of advertising.
“The partnership of the Siuslaw News working with local members and the chamber is ideal because it benefits the whole community when we get promoted out of the area like this contest does,” Applebee said.
For more information about the contest, visit www.Florence OregonForTwo.com.
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